Ideation and execution

Creative Concepts
that stand out

Creative Concepts and Design

Contrary to popular belief, wildly creative concepts and meticulous strategy are not mutually exclusive. In fact, they go together like music and lyrics, big ideas and back-up finance, or as we like to think of it, as

heart and brain.

Creative Concepts

Creative conceptualisation and design

Contrary to popular belief, wild creativity and meticulous strategy are not mutually exclusive. In fact, they go together like music and lyrics, big ideas and back-up finance, or as we like to think of it, as

heart and brain.

Creative Concepts

Creativity is the heart – the story, the imaginings, the vision and all the possible “what if’s” we can think of. Strategy is the brain – the step-by-step, the road map and the driving force. Whatever medium we’re working in, developing mind-blowing, consumer-winning creative concepts that hit all the strategy objectives is our ultimate goal in our creative execution. It’s this synergistic relationship between creativity and strategy that helps us create something bigger, bolder and more impactful than unbridled emotion or stringent logic ever could alone.

You remove egos from the equation and you get a team of creatives that are set on the big-picture, best creative outcome. So we don’t rely on one set our hands, we collaborate and brainstorm, we share ideas and the workload to ensure that your brand is second nature to the entire team.

Where creativity
meets purpose

I started JAW in 2010 as my main ‘before I’m 30’ goal. The vision was to create a design agency that wasn’t ‘cool.’ Where you don’t wear sunglasses indoors, hobnob with pretentious crowds or only take on CSI projects to win awards instead of actually making a difference! A place where slippers and a sense of humour are a must, happy hearts fill the space, and design is seen as a tool for change.

– Jeni-Anne Weitz, JAW herself.