A lifetime ago, our founder and Executive Creative Director, while still an Art Director at another agency, embarked on a journey with the Profmed account. It all began with a pitch that set the stage for what would become a four-year adventure of crafting and refining the brand’s creative direction. Her passion and dedication left an indelible mark on Profmed’s identity, establishing a foundation of trust and creativity.
Fast forward seven years, and in a testament to the lasting impact of her work, the same agency that once held the Profmed account reached out to JAW Design. They sought to reignite the creative spark and progress the brand’s visual and strategic narrative. With enthusiasm and a wealth of experience, we embraced the opportunity to collaborate once again, ready to take Profmed to new heights.
The Challenge: To breathe fresh life into the Profmed brand, evolving its look and feel while respecting and preserving the iconic logo and existing identity. Our mission was to create a seamless evolution, ensuring that the brand remained familiar yet innovative. Additionally, we were tasked with the exciting launch of the new Profmed Savvy cover products, introducing them to the market with a creative flair that would capture attention and drive engagement.
JAW Design took on the challenge with a holistic approach, working meticulously on the creative direction, design, and execution of a wide array of collateral. Our comprehensive strategy included:
Through this multi-faceted approach, we ensured that every touchpoint was thoughtfully crafted to elevate the Profmed brand and successfully launch the new Savvy cover products
We believe meaningful work starts with listening.
Not to reply, but to understand what really matters.
We believe creativity has a responsibility:
to clarify, to connect, to move something forward.
We believe intention is louder than noise
and that the right idea doesn’t shout, it lands.
We believe people want honesty they can trust
and thinking they can feel.
We believe care is a strategy
and clarity is a kindness.
We believe work should make life easier, not heavier.
Simpler, not smaller. Braver, not busier.
We believe great partnership is built on shared purpose
and the courage to chase something better than expected.
This is the belief system that shapes the work
of anyone who chooses to create with meaning.
