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Signature Cosmetics Yummy Dessert Social Campaign

Marketing agency

the what

Marketing agency

The Yummy Dessert range was gearing up for a promotional push, and our client wanted to drive sales while boosting the visibility of the product line on social media.

The task was to create a high-impact campaign that leveraged social media platforms and influencer marketing to increase reach, engage audiences, and drive conversions.

The goal was to make the Yummy Dessert range a must-have indulgence, with a focus on Women’s Month in August.

Marketing agency

the how

Marketing agency

To achieve this, we developed and executed a multi-channel social media campaign across Meta (Facebook and Instagram) and TikTok.

For Meta, we created visually engaging Instant Experience ads designed to immerse users in the indulgent world of the Yummy Dessert range. On TikTok, we utilised Spark Ads, which aligned well with the platform’s native content style, maximising engagement.

In addition to paid ads, we teamed up with three well-known influencers each contributing their unique flair to the campaign.

They shared personal stories around indulgence, pampering, and self-care using the Yummy Dessert products, driving home the emotional hook of the campaign.

This blend of influencer marketing and social media ads created a well-rounded strategy that resonated with the target audience.

The results

The campaign achieved outstanding performance across both Meta and TikTok, far exceeding industry benchmarks. By blending influencer-driven content with cost-effective advertising, we created a multi-faceted approach that boosted visibility and engagement for the Yummy Dessert range. Below is a detailed breakdown of the results across different platforms and influencer performances.

The heart
behind the work

We believe meaningful work starts with listening.
Not to reply, but to understand what really matters.

We believe creativity has a responsibility:
to clarify, to connect, to move something forward.

We believe intention is louder than noise
and that the right idea doesn’t shout, it lands.

We believe people want honesty they can trust
and thinking they can feel.

We believe care is a strategy
and clarity is a kindness.

We believe work should make life easier, not heavier.
Simpler, not smaller. Braver, not busier.

We believe great partnership is built on shared purpose
and the courage to chase something better than expected.

This is the belief system that shapes the work
of anyone who chooses to create with meaning.