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The future before your eyes
Virtual production merges real-time computer graphics with live-action filming, enabling you to bring your imagination to life instantly. From stunning landscapes to dynamic cityscapes, virtual production empowers you to create mind-blowing visuals that redefine storytelling. JAW proudly brings this groundbreaking technology to its clients through it’s partnership with Breadbin Productions (we like to keep it in the family).
Let’s imagine that you are doing a TV advert for a motorbike brand. With virtual production the motorbike would be placed in front of a massive LED screen. This special screen shows a road with mountains in the background.
Okay, so its a screen positioned behind a real object. Thats been done right?
It’s a little more advanced than that…
Now, imagine there’s a camera moving around the motorbike and the screen. In virtual production, as the camera moves, the screen moves too, showing different angles of the road and mountains. The way the screen shows these images makes it look like the motorbike is really driving on that road, with the mountains in the distance moving as the camera changes angles.
Even though the road and mountains are just pictures on the screen, the way they move with the camera makes it seem like they’re real and three-dimensional, just like looking through a window at a real scene.
It’s like creating a magical world where the motorbike can explore different places right in front of your eyes.
Unleash the power of virtual production to streamline your workflow, reduce costs, save production time and create the perfect shooting environment every single shoot. Create mind-blowing visuals that take video storytelling to the next level.
Let us turn your wildest ideas into reality, right before your eyes!
I started JAW in 2010 as my main ‘before I’m 30’ goal. The vision was to create a design agency that wasn’t ‘cool.’ Where you don’t wear sunglasses indoors, hobnob with pretentious crowds or only take on CSI projects to win awards instead of actually making a difference! A place where slippers and a sense of humour are a must, happy hearts fill the space, and design is seen as a tool for change.
– Jeni-Anne Weitz, JAW herself.
