Travel - Influencer Campaign
the what
One of our favourite campaigns has to be the
eBucks Travel Launch:
#TheBuckStartsHere
Business Objectives:
- Launch eBucks Travel platform
- Clearly articulate and create an understanding and buy-in for eBucks as a complementary payment solution to cash for FNB customers
- Integrate messaging so that it resonates across a variety of audiences
- Increase eBucks Travel platform usage
We conceptualised and developed an integrated campaign, driven by influencers. We gave x3 influencers R20 000 and R20 000 in eBucks and challenged them to book the most interesting itinerary on the new platform. Then it was, GO GO GO, all while being accompanied by our camera crew. Followers voted on social for their favourite, for the chance of winning the itinerary. The entire challenge was supported and boosted through a Social Campaign, PR Launch and Internalisation Drive.
This case study illustrates our big thinking, full-service capability and unprecedented delivery for every touchpoint, far exceeding our clients’ expectations, time and again.
the how
Original targets of…
100,000 Instagram Stories views
Exceeded target with 420,000 views
Generate at least 2,000 engagements
3,500 engagements achieved
Generate at least R500,000 of PR Value
R960,000 achieved, according to BrandsEye reporting tools
Engaged over 50% of South Africa’s total Instagram community (3.4m people)
More than 100,000 organic views in 24 hours on Stories alone and 400,000 total
72,000 Accounts reached in 24 hours
A quarter of a million users reached via South Africa’s Stories alone
This campaign outperformed industry benchmarks for the category and budget combinations
