We launched a campaign spotlighting the stories of Adcock Ingram Critical Care employees, allowing staff at all levels to share experiences of long service, growth, kindness, and success.
The response was overwhelming, revealing the positive impact on employees’ families, education, and health. Communicated through posters, digital, and internal channels, the campaign significantly boosted positive sentiment.
It expanded to include stories shared with stakeholders, suppliers, and clients, fostering community and pride. The fun part? A massive IV drip bag installation on the company grounds, sparking conversations and becoming a memorable symbol.