The Africa Play Conference, the first of its kind in Africa, explored how learning through play can improve the quality of early childhood development and become an integral part of education systems.
Set in a playful atmosphere, the conference brought together 400 thought leaders, educators, policy makers and researchers from around the world to discuss, share insights and inspire new ideas and ways of learning that will equip children throughout Africa to become creative, engaged, lifelong learners.
The JAW team was responsible for the concept generation for Inaugural Conference as well as all the creative collateral rollout including:
This project was owned and run by our sister events agency idna.
We believe meaningful work starts with listening.
Not to reply, but to understand what really matters.
We believe creativity has a responsibility:
to clarify, to connect, to move something forward.
We believe intention is louder than noise
and that the right idea doesn’t shout, it lands.
We believe people want honesty they can trust
and thinking they can feel.
We believe care is a strategy
and clarity is a kindness.
We believe work should make life easier, not heavier.
Simpler, not smaller. Braver, not busier.
We believe great partnership is built on shared purpose
and the courage to chase something better than expected.
This is the belief system that shapes the work
of anyone who chooses to create with meaning.
