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Conversations with life

Marketing agency

the what

Marketing agency

FNB Insure approached JAW Design to effectively communicate the benefits of their life insurance products through engaging and meaningful content for internal staff. The challenge was to foster a deep understanding of these products by showcasing real-life scenarios and the solutions provided by FNB Life.

The goal was to ensure staff members could confidently and knowledgeably discuss these offerings with customers, emphasizing their relevance and value in different life situations.

Marketing agency

the how

Marketing agency

We developed “Conversations with Life,” a compelling video series tailored to resonate with diverse needs and concerns addressed by FNB Life’s insurance solutions.

Each video featured authentic, testimonial-style conversations where strategic questions were posed to elicit genuine responses from participants. This approach not only highlighted the practical benefits of FNB Life’s products but also humanized the brand, making complex insurance concepts accessible and relatable.

By showcasing real stories and solutions, we empowered FNB Insure’s staff with the knowledge and empathy needed to effectively connect with customers on a personal level, reinforcing the brand’s commitment to customer-centric service and support.

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Where creativity
meets purpose

I started JAW in 2010 as my main ‘before I’m 30’ goal. The vision was to create a design agency that wasn’t ‘cool.’ Where you don’t wear sunglasses indoors, hobnob with pretentious crowds or only take on CSI projects to win awards instead of actually making a difference! A place where slippers and a sense of humour are a must, happy hearts fill the space, and design is seen as a tool for change.

– Jeni-Anne Weitz, JAW herself.