The Courier guy approached us to launch their new national brand, pudo – which stands for Pick Up Drop Off. pudo was an existing international brand that they were bringing out from Spain with an existing logo and identity. The brief? Refresh, localise, educate and go wild to ultimately drive uptake!
Couriers have seen a huge increase in residential deliveries as customers move to online shopping after the COVID-19 pandemic and work-from-home set-ups.
Since residential deliveries usually consist of smaller package sizes that are spread out over several addresses this was a great “fit” for the Courier guy’s new locker system Pudo.
In a world just hit with chaos, we had the opportunity to bring a brand to life in such a way that allowed us to bring some smiles to a nation that really needed it! This brief was close to our hearts and we were able to strategise and create content that spoke in in all different South African languages, really embracing the diversity of our beautiful country. From Nxa, to lekker to haibo and umfazi we had the country laughing and the couriers busy – which for us was an all round win.
The fact that you can send from as little as R50, meant that our audience could include every South African who needs to send a parcel efficiently and affordably within the SA borders.
We also ensured our comms and content spoke in various African languages to ensure diversified content was delivered with the same objective of keeping mzanzi smiling.
impressions
people liked, shared
or retweeted the ads
clicks
conversations joined
by AI technology
We believe meaningful work starts with listening.
Not to reply, but to understand what really matters.
We believe creativity has a responsibility:
to clarify, to connect, to move something forward.
We believe intention is louder than noise
and that the right idea doesn’t shout, it lands.
We believe people want honesty they can trust
and thinking they can feel.
We believe care is a strategy
and clarity is a kindness.
We believe work should make life easier, not heavier.
Simpler, not smaller. Braver, not busier.
We believe great partnership is built on shared purpose
and the courage to chase something better than expected.
This is the belief system that shapes the work
of anyone who chooses to create with meaning.
