Germex Packaging Design

the what

Adcock Ingram’s challenge was to extend the Germex by Spar brand into the shower gel category.

The objective was to create a new line that would resonate with Germex’s existing reputation for quality and germ-fighting efficacy while appealing to a broader audience.

This included developing a product that aligns with consumer expectations, designing packaging that stands out and crafting a compelling tagline.

the how

In-depth consumer insight work was conducted to understand the market demand and consumer preferences. This involved surveys, focus groups, and competitive analysis. The research identified key factors that consumers look for in a shower gel, such as fragrance, skin benefits, and packaging appeal.

Based on the research findings, the packaging design was crafted to reflect Germex’s commitment to hygiene and germ protection. The design process included multiple iterations and consumer feedback sessions to refine the final look. The packaging features clear and bold branding, with visual cues that emphasise the product’s sanitising properties.

The development of the tagline involved brainstorming sessions and consumer testing to ensure it effectively communicates Germex’s value proposition. The final tagline, “Wash Away Worries,” was chosen for its ability to convey both cleanliness and peace of mind, aligning with Germex’s brand promise.