Signature Cosmetics Miss Signature Glam Babe Campaign
the what
Our client, a well-established cosmetics brand, came to us with the goal of increasing sales for their limited-edition Miss Signature Glam Babe collection. Their main objective was to drive up basket size by encouraging customers to purchase multiple products rather than single items. The campaign needed to target a young, style-conscious audience in South Africa, particularly through digital and social platforms.
The client wanted a bold, engaging campaign that would showcase the range’s trendy and vibrant products, while also aligning with their youthful brand identity. The need was to create a campaign that would not only drive awareness but also stimulate direct product sales in a competitive market, with a focus on using influencers to amplify reach.
the how
We conceptualised the idea of breaking the products into four themed bundles, each representing a unique beauty profile—Moon Glam, Star Glam, Galaxy Glam, and Mega Glam. This approach made it easier for consumers to purchase multiple complementary products at once, encouraging higher basket sizes and offering a complete beauty experience.
We brought these bundles to life by conceptualising and executing the product shoot, including packshots, to make the range stand out across all campaign assets. The imagery was designed to highlight the vibrant, playful essence of each bundle, ensuring the products were visually captivating and true to the Miss Signature brand.
In addition to digital marketing, we created mall activations and in-store posters to engage customers in physical retail spaces, ensuring a cohesive visual presence both online and offline.
On TikTok, we partnered with influencers who embodied the looks of each Glam Babe profile, demonstrating how they used the products to create standout beauty styles.
Combined with targeted Meta ads, this influencer-driven strategy encouraged consumers to purchase the full bundles, providing an engaging and visually impactful shopping experience that increased both sales and engagement.
