We were awarded the tender to become Medihelp’s agency in 2019.
Medihelp is one of South Africa’s only self-administered medical aid schemes in SA, their main purpose is to care for their members and meet the needs of the demanding healthcare industry.
With previous FSP exposure in the Medical Aid industry we were equipped with experience and confidence to tackle this incredible brand. We have worked on various aspects of the brand, but one that we take great pride in, is the overall brand refresh which challenged us greatly due to the extensive market research that we needed to conduct in order to make strategic decisions for market repositioning.
We not only refreshed the brand and took the brand look and feel to new heights but also delivered on an overall brand positioning, with a very well thought out omni-channel approach which supported this launch with beautifully designed billboards, the production of various product videos, to an array of digital banners and various social media content deliverables as well as Search and GDN web banners. We continue to do great work for this brand .
We believe meaningful work starts with listening.
Not to reply, but to understand what really matters.
We believe creativity has a responsibility:
to clarify, to connect, to move something forward.
We believe intention is louder than noise
and that the right idea doesn’t shout, it lands.
We believe people want honesty they can trust
and thinking they can feel.
We believe care is a strategy
and clarity is a kindness.
We believe work should make life easier, not heavier.
Simpler, not smaller. Braver, not busier.
We believe great partnership is built on shared purpose
and the courage to chase something better than expected.
This is the belief system that shapes the work
of anyone who chooses to create with meaning.
We believe meaningful work starts with listening.
Not to reply, but to understand what really matters.
We believe creativity has a responsibility:
to clarify, to connect, to move something forward.
We believe intention is louder than noise
and that the right idea doesn’t shout, it lands.
We believe people want honesty they can trust
and thinking they can feel.
We believe care is a strategy
and clarity is a kindness.
We believe work should make life easier, not heavier.
Simpler, not smaller. Braver, not busier.
We believe great partnership is built on shared purpose
and the courage to chase something better than expected.
This is the belief system that shapes the work
of anyone who chooses to create with meaning.
