EDS UPS is a leading provider of uninterrupted power solutions, established in 1983. Specialising in ensuring businesses maintain consistent, stable power without disruptions, EDS UPS delivers expert consultation, seamless installation, and ongoing support, serving industries that depend on reliable power, such as manufacturing and healthcare.
EDS UPS tasked us with a complete rebrand of their business. Operating in a B2B space with traditionally conservative branding, their visual identity felt outdated and closely aligned with competitors who leaned heavily on navy blue and technical language. EDS UPS wanted to move away from this conventional approach and stand out with a fresh, modern look.
The objective was to create a new brand identity that felt more exciting and approachable, while still reflecting the company’s longstanding reputation for reliability. They wanted to appear more dynamic and client-friendly, clearly differentiating themselves in a crowded market.
We modernised the EDS UPS brand by creating a fresh identity that balanced reliability with approachability.
Brand Strategy & Identity: We introduced a vibrant color palette to move away from the industry’s typical muted tones, creating a more energetic and approachable image while maintaining professionalism.
Visual Design & Collateral: We redesigned the logo, typography, and visual assets, ensuring a cohesive and modern look across all materials, from business cards to digital platforms.
Tone of Voice: We simplified the messaging, shifting to a more client-focused and conversational tone that emphasized the practical benefits of EDS UPS’s solutions.
The rebrand made EDS UPS stand out from competitors, giving them a modern, approachable identity that resonates with both clients and internal teams.
We believe meaningful work starts with listening.
Not to reply, but to understand what really matters.
We believe creativity has a responsibility:
to clarify, to connect, to move something forward.
We believe intention is louder than noise
and that the right idea doesn’t shout, it lands.
We believe people want honesty they can trust
and thinking they can feel.
We believe care is a strategy
and clarity is a kindness.
We believe work should make life easier, not heavier.
Simpler, not smaller. Braver, not busier.
We believe great partnership is built on shared purpose
and the courage to chase something better than expected.
This is the belief system that shapes the work
of anyone who chooses to create with meaning.
We believe meaningful work starts with listening.
Not to reply, but to understand what really matters.
We believe creativity has a responsibility:
to clarify, to connect, to move something forward.
We believe intention is louder than noise
and that the right idea doesn’t shout, it lands.
We believe people want honesty they can trust
and thinking they can feel.
We believe care is a strategy
and clarity is a kindness.
We believe work should make life easier, not heavier.
Simpler, not smaller. Braver, not busier.
We believe great partnership is built on shared purpose
and the courage to chase something better than expected.
This is the belief system that shapes the work
of anyone who chooses to create with meaning.
