Signature Cosmetics Yummy Dessert Social Campaign

Marketing agency

the what

Marketing agency

The Yummy Dessert range was gearing up for a promotional push, and our client wanted to drive sales while boosting the visibility of the product line on social media.

The task was to create a high-impact campaign that leveraged social media platforms and influencer marketing to increase reach, engage audiences, and drive conversions.

The goal was to make the Yummy Dessert range a must-have indulgence, with a focus on Women’s Month in August.

Marketing agency

the how

Marketing agency

To achieve this, we developed and executed a multi-channel social media campaign across Meta (Facebook and Instagram) and TikTok.

For Meta, we created visually engaging Instant Experience ads designed to immerse users in the indulgent world of the Yummy Dessert range. On TikTok, we utilised Spark Ads, which aligned well with the platform’s native content style, maximising engagement.

In addition to paid ads, we teamed up with three well-known influencers each contributing their unique flair to the campaign.

They shared personal stories around indulgence, pampering, and self-care using the Yummy Dessert products, driving home the emotional hook of the campaign.

This blend of influencer marketing and social media ads created a well-rounded strategy that resonated with the target audience.

The results

The campaign achieved outstanding performance across both Meta and TikTok, far exceeding industry benchmarks. By blending influencer-driven content with cost-effective advertising, we created a multi-faceted approach that boosted visibility and engagement for the Yummy Dessert range. Below is a detailed breakdown of the results across different platforms and influencer performances.

Where creativity
meets purpose

I started JAW in 2010 as my main ‘before I’m 30’ goal. The vision was to create a design agency that wasn’t ‘cool.’ Where you don’t wear sunglasses indoors, hobnob with pretentious crowds or only take on CSI projects to win awards instead of actually making a difference! A place where slippers and a sense of humour are a must, happy hearts fill the space, and design is seen as a tool for change.

– Jeni-Anne Weitz, JAW herself.

Where creativity
meets purpose

I started JAW in 2010 as my main ‘before I’m 30’ goal. The vision was to create a design agency that wasn’t ‘cool.’ Where you don’t wear sunglasses indoors, hobnob with pretentious crowds or only take on CSI projects to win awards instead of actually making a difference! A place where slippers and a sense of humour are a must, happy hearts fill the space, and design is seen as a tool for change.

– Jeni-Anne Weitz, JAW herself.