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EDS UPS is a leading provider of uninterrupted power solutions, established in 1983. Specialising in ensuring businesses maintain consistent, stable power without disruptions, EDS UPS delivers expert consultation, seamless installation, and ongoing support, serving industries that depend on reliable power, such as manufacturing and healthcare.
EDS UPS tasked us with a complete rebrand of their business. Operating in a B2B space with traditionally conservative branding, their visual identity felt outdated and closely aligned with competitors who leaned heavily on navy blue and technical language. EDS UPS wanted to move away from this conventional approach and stand out with a fresh, modern look.
The objective was to create a new brand identity that felt more exciting and approachable, while still reflecting the company’s longstanding reputation for reliability. They wanted to appear more dynamic and client-friendly, clearly differentiating themselves in a crowded market.
We modernised the EDS UPS brand by creating a fresh identity that balanced reliability with approachability.
Brand Strategy & Identity: We introduced a vibrant color palette to move away from the industry’s typical muted tones, creating a more energetic and approachable image while maintaining professionalism.
Visual Design & Collateral: We redesigned the logo, typography, and visual assets, ensuring a cohesive and modern look across all materials, from business cards to digital platforms.
Tone of Voice: We simplified the messaging, shifting to a more client-focused and conversational tone that emphasized the practical benefits of EDS UPS’s solutions.
The rebrand made EDS UPS stand out from competitors, giving them a modern, approachable identity that resonates with both clients and internal teams.
I started JAW in 2010 as my main ‘before I’m 30’ goal. The vision was to create a design agency that wasn’t ‘cool.’ Where you don’t wear sunglasses indoors, hobnob with pretentious crowds or only take on CSI projects to win awards instead of actually making a difference! A place where slippers and a sense of humour are a must, happy hearts fill the space, and design is seen as a tool for change.
– Jeni-Anne Weitz, JAW herself.
I started JAW in 2010 as my main ‘before I’m 30’ goal. The vision was to create a design agency that wasn’t ‘cool.’ Where you don’t wear sunglasses indoors, hobnob with pretentious crowds or only take on CSI projects to win awards instead of actually making a difference! A place where slippers and a sense of humour are a must, happy hearts fill the space, and design is seen as a tool for change.
– Jeni-Anne Weitz, JAW herself.