Travel - Influencer Campaign

the what

One of our favourite campaigns has to be the
eBucks Travel Launch:

#TheBuckStartsHere

Business Objectives:

  • Launch eBucks Travel platform
  • Clearly articulate and create an understanding and buy-in for eBucks as a complementary payment solution to cash for FNB customers
  • Integrate messaging so that it resonates across a variety of audiences
  • Increase eBucks Travel platform usage

We conceptualised and developed an integrated campaign, driven by influencers. We gave x3 influencers R20 000 and R20 000 in eBucks and challenged them to book the most interesting itinerary on the new platform.  Then it was, GO GO GO, all while being accompanied by our camera crew. Followers voted on social for their favourite, for the chance of winning the itinerary. The entire challenge was supported and boosted through a Social Campaign, PR Launch and Internalisation Drive.

This case study illustrates our big thinking, full-service capability and unprecedented delivery for every touchpoint,  far exceeding our clients’ expectations, time and again.

the how

Original targets of… 

100,000 Instagram Stories views

Exceeded target with 420,000 views

Generate at least 2,000 engagements

3,500 engagements achieved

Generate at least R500,000 of PR Value

R960,000 achieved, according to BrandsEye reporting tools

Engaged over 50% of South Africa’s total Instagram community (3.4m people)

More than 100,000 organic views in 24 hours on Stories alone and 400,000 total

72,000 Accounts reached in 24 hours

A quarter of a million users reached via South Africa’s Stories alone

This campaign outperformed industry benchmarks for the category and budget combinations

Where creativity
meets purpose

I started JAW in 2010 as my main ‘before I’m 30’ goal. The vision was to create a design agency that wasn’t ‘cool.’ Where you don’t wear sunglasses indoors, hobnob with pretentious crowds or only take on CSI projects to win awards instead of actually making a difference! A place where slippers and a sense of humour are a must, happy hearts fill the space, and design is seen as a tool for change.

– Jeni-Anne Weitz, JAW herself.