Suzuki: Digital Marketing Strategy and Social Media Management

the what

Suzuki, a trailblazer in automotive innovation, partnered with us to elevate their digital marketing strategy and enhance brand engagement. Our collaboration encompassed a wide range of services, including the development of a robust digital strategy, creation of campaign templates for internal use by their design team, meticulous execution of impactful media tactics, expert management of social media content and advertising, organization of model launches at dealerships supported by targeted social media ads, and interim management of the marketing manager role, including budget and creative team management.

the how

We developed a marketing strategy to highlight Suzuki’s vehicle range and unique features. This approach resonated across digital platforms. Custom campaign templates supported their designer. We managed ad-hoc promotions like model launches, festive campaigns, and service specials. Our team curated Suzuki’s social media with organic posts and stories aligned with campaign goals. Targeted social media ads used website data, sales insights, demographics, and behaviors. We optimized Suzuki’s Google Ads for ROI

We executed the following:

  • Marketing Strategy
  • Campaign Ideation and Execution
  • Model launches
  • Social Media Calendar
  • Social Media Paid Advertising
  • Google Ads Management
  • Template Design
  • Influencer Campaign
  • Dealership Events
  • Marketing Consultation 

the ultimate festive surprise

We were thrilled to take on the challenge of crafting a festive campaign that not only brought in foot traffic but also got everyone revved up for test drives!

Our approach went beyond the usual tactics—picture vibrant digital ads igniting excitement and enticing in-dealership promotions.

Adding to the buzz, we partnered with two dynamic micro-influencers for our “Nox and Zo on the Go” series. Their involvement wasn’t just about showcasing the competition process; it infused the campaign with youthful energy and a playful spirit.

Each adventure they shared highlighted the thrill of exploring in a Suzuki, reinforcing our message of making every drive an unforgettable journey.

This campaign wasn’t just about cars; it was about celebrating Suzuki’s spirit of adventure and creating moments that resonate with a fun-loving audience.

the results

Where creativity
meets purpose

I started JAW in 2010 as my main ‘before I’m 30’ goal. The vision was to create a design agency that wasn’t ‘cool.’ Where you don’t wear sunglasses indoors, hobnob with pretentious crowds or only take on CSI projects to win awards instead of actually making a difference! A place where slippers and a sense of humour are a must, happy hearts fill the space, and design is seen as a tool for change.

– Jeni-Anne Weitz, JAW herself.