Medihelp Brand Positioning and Rebrand

the what

We were awarded the tender to become Medihelp’s agency in 2019. 

Medihelp is one of South Africa’s only self-administered medical aid schemes in SA, their main purpose is to care for their members and meet the needs of the demanding healthcare industry. 

With previous FSP exposure in the Medical Aid industry we were equipped with experience and confidence to tackle this incredible brand. We have worked on various aspects of the brand, but one that we take great pride in, is the overall brand refresh which challenged us greatly due to the extensive market research that we needed to conduct in order to make strategic decisions for market repositioning. 

the how

We not only refreshed the brand and took the brand look and feel to new heights but also delivered on an overall brand positioning, with a very well thought out omni-channel approach which supported this launch with beautifully designed billboards, the production of various product videos, to an array of digital banners and various social media content deliverables as well as Search and GDN web banners. We continue to do great work for this brand .

Where creativity
meets purpose

I started JAW in 2010 as my main ‘before I’m 30’ goal. The vision was to create a design agency that wasn’t ‘cool.’ Where you don’t wear sunglasses indoors, hobnob with pretentious crowds or only take on CSI projects to win awards instead of actually making a difference! A place where slippers and a sense of humour are a must, happy hearts fill the space, and design is seen as a tool for change.

– Jeni-Anne Weitz, JAW herself.