ICAS International - rebrand

the what

ICAS is a leading global provider of wellness services that take care of the physical and mental health of their employees. We have been working with ICAS for over 7 years, allowing us to go on an exciting journey with them both locally and internationally! What prides us most about this brand is that It aligns with the core essence of the JAW Brand – care, a sentiment many of our client partners possess (we choose wisely)! 

Working on various elements for ICAS allowed us to interact wholly with the ICAS brand! Working on their Corporate identity allowed us to full entrench ourselves the brand essence and culture, providing great strides in understanding the business in its entirety with exposure to workshops and brand engagement sessions alike. 

the how

With a holistic understanding of the business  we were tasked to extend our services to their International brand – ICAS Global. We were assigned the role of doing global market research – This resulted in JAW delivering on a refreshed global CI manual, name exploration and rebrand, website reskin, App evolvement  and supporting collateral elements. We too have assisted with Broker collateral of which we strategised and developed content for which aided as a toolkit for the sales teams when going out to market, as well as extended product offerings for other product services and segments. We continue to do great work for this brand.

Corporate wellness rebrand and visual identity
Corporate wellness rebrand and visual identity Sydney and Johannesburg

Where creativity
meets purpose

I started JAW in 2010 as my main ‘before I’m 30’ goal. The vision was to create a design agency that wasn’t ‘cool.’ Where you don’t wear sunglasses indoors, hobnob with pretentious crowds or only take on CSI projects to win awards instead of actually making a difference! A place where slippers and a sense of humour are a must, happy hearts fill the space, and design is seen as a tool for change.

– Jeni-Anne Weitz, JAW herself.