The Africa Play Conference, the first of its kind in Africa, explored how learning through play can improve the quality of early childhood development and become an integral part of education systems.
Set in a playful atmosphere, the conference brought together 400 thought leaders, educators, policy makers and researchers from around the world to discuss, share insights and inspire new ideas and ways of learning that will equip children throughout Africa to become creative, engaged, lifelong learners.
The JAW team was responsible for the concept generation for Inaugural Conference as well as all the creative collateral rollout including:
This project was owned and run by our sister events agency idna.
I started JAW in 2010 as my main ‘before I’m 30’ goal. The vision was to create a design agency that wasn’t ‘cool.’ Where you don’t wear sunglasses indoors, hobnob with pretentious crowds or only take on CSI projects to win awards instead of actually making a difference! A place where slippers and a sense of humour are a must, happy hearts fill the space, and design is seen as a tool for change.
– Jeni-Anne Weitz, JAW herself.