Rocomamas: New Burger Launch

the what JAW Design collaborated with SA powerhouse Retroviral, to a new burger range for RocoMamas, a popular South African burger chain known for its bold flavors and innovative menu offerings. Together, we launched three new burgers in the market: The Donald, The Joker, and The HillBill, creatively named to capitalize on the excitement surrounding […]

Suzuki: Digital Marketing Strategy and Social Media Management

the what Suzuki, a trailblazer in automotive innovation, partnered with us to elevate their digital marketing strategy and enhance brand engagement. Our collaboration encompassed a wide range of services, including the development of a robust digital strategy, creation of campaign templates for internal use by their design team, meticulous execution of impactful media tactics, expert […]

Signature Cosmetics: Miss Signature Launch and Tiktok Influencer Campaign

the what Signature Cosmetics, a brand renowned for its innovative beauty products, approached us with a dual objective to elevate their brand presence. They aimed to make a grand entry on TikTok and simultaneously promote their eagerly awaited annual limited edition Miss Signature product range. The challenge was to build their TikTok presence from scratch […]

BMI Coverland: Conceptualisation and Campaign Roll Out

the what   BMI Coverland, a leading supplier of roofing solutions, aimed to shift consumer preference from sheet metal to concrete roof tiles. Targeting both lower and higher LSM (Living Standards Measure) segments, we developed a comprehensive campaign strategy emphasizing the advantages of concrete roof tiles. The tagline, “Stop Talking Sheet,” was both eye-catching and […]

Profmed: Through the line campaign

the what A lifetime ago, our founder and Executive Creative Director, while still an Art Director at another agency, embarked on a journey with the Profmed account. It all began with a pitch that set the stage for what would become a four-year adventure of crafting and refining the brand’s creative direction. Her passion and […]

FNB Insure: Internal Activation Event

the what FNB Insure enlisted JAW Design to orchestrate the internal launch of their new suite of products before unveiling them to the public. This strategic move included introducing car insurance, life insurance, and funeral cover to their employees first. Launching internally provided several benefits: it ensured that employees were well-informed and enthusiastic about the […]

Pudo: Go-To-Marketing Strategy and Campaign

the what The Courier guy approached us to launch their new national brand, pudo – which stands for Pick Up Drop Off. pudo was an existing international brand that they were bringing out from Spain with an existing logo and identity. The brief? Refresh, localise, educate and go wild to ultimately drive uptake! Couriers have […]

Adcock Ingram Critical Care: Internal Marketing Campaign

Adcock Ingram Critical Care – Internal Marketing Campaign the what When the Managing Director of Adcock Ingram Critical Care reached out, they faced a unique challenge: fostering connection and unity among employees. Adcock Ingram’s workforce often worked long hours in isolation, separated by shifts and departments, missing out on positive stories and successes. This disconnect […]

Medihelp: Brand Positioning and Rebrand

Medihelp Brand Positioning and Rebrand the what We were awarded the tender to become Medihelp’s agency in 2019.  Medihelp is one of South Africa’s only self-administered medical aid schemes in SA, their main purpose is to care for their members and meet the needs of the demanding healthcare industry.  With previous FSP exposure in the […]

eBucks: Travel Influencer Campaign

Travel Influencer campaign agency south africa

Travel – Influencer Campaign the what One of our favourite campaigns has to be the eBucks Travel Launch: #TheBuckStartsHere Business Objectives: Launch eBucks Travel platform Clearly articulate and create an understanding and buy-in for eBucks as a complementary payment solution to cash for FNB customers Integrate messaging so that it resonates across a variety of […]

Where creativity
meets purpose

I started JAW in 2010 as my main ‘before I’m 30’ goal. The vision was to create a design agency that wasn’t ‘cool.’ Where you don’t wear sunglasses indoors, hobnob with pretentious crowds or only take on CSI projects to win awards instead of actually making a difference! A place where slippers and a sense of humour are a must, happy hearts fill the space, and design is seen as a tool for change.

– Jeni-Anne Weitz, JAW herself.